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HitBox, Omniture & WebTrends Popularity

While comparing web analytics products on Google Trends yesterday I noticed that WebTrends has always had a strong presence in terms of search volume but over the last 6 months to 1 year Omniture has really started to make its presence felt.

Google Trends Both HitBox and WebTrends have remained solid since 2004 while Omniture's upwards trend began in early 2005. In my comparison I didn't use words such as SiteCatalyst or WebSideStory simply because they didn't register very strongly on Google Trends' scale, regardless it's still very interesting. WebTrends = Red, HitBox = Orange and Omniture = Blue.

Web Analytics Trends

You throw Google Analytics into the mix and the other web analytics products pretty much flat line:

Web Analytics Trends
 
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About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com