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Their expose of well known MarketWatch journalist, Bambi Francisco, reads as more of an attempt to undermine a rival publication, than a serious look at whether traditional journalists should avoid getting involved with companies they write about.

Here’s the summary CNET uses to describe their story…

What’s new:

MarketWatch reporter Bambi Francisco was allowed by her bosses to take a stake in a matchmaker for start-ups and venture capitalists, an industry she has covered for more than a decade.

Bottom line:

The arrangement is rare among journalists who usually follow strict rules to prevent even the perception of a conflict of interest.

If you read the story, I’d like to know if you think I’m completely imagining this or not.

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