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Monday, April 2, 2007

2 New Features from Compete

Compete (of Compete Inc) is set to release 2 new reporting additions to their competitive analysis tools suite. Known as "Attention" and "Velocity" these features will be free of cost to all users.

I was able to get first hand insight on this new release through an interview with CTO/Co-Founder, David Cancel.

Listen to the Interview:


powered by ODEO

Here are the questions I posed to David Cancel during our chat:

- Can you give everyone some background on Compete Inc and Compete.com?

- What are the new features that are going to be added to Compete?

- When will these features be publicly available?

- Can this type of reporting be found anywhere else?

- What can Compete offer that someone like HitWise/Alexa can’t?

- Compete.com data and reporting is better used for sites with large amounts of traffic, are sites with 20,000 page views or less a month not your target demographic or is this something you guys plan on improving?

- Why are you making this available for free? Is there a premium, paid version of this product as well?

- How often do you plan on providing new features and reports for Compete?


Here are some screenshots of the newest reports:

Attention: The total time spent on a domain as a percentage of the total time spent online by all US visitors



Velocity
: Used to determine the relative growth of a domain. Effective in determining the impact of planned/unplanned campaigns, events, releases, etc...

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Tag:

News Tags: Compete, Odeo
About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com
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