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Friday, March 30, 2007

29 Fortune 100 Companies Have Negative Google Results

I thought we’d find some gems by keeping an eye on the blogs of our readers, and 97th Floor proves us right.

They reviewed Google search results for the companies that make up the Fortune 100 list and found that 29 of them have search listings that could hurt their brand.

While it’s not a shock to see Walmart, Exxon Mobile and Dell on the list, others are surprising, such as:

5.) State Farm Insurance - Two Sites one is “Consumer Affairs” has consumer complaints about the company. The other is “Law Cornell .edu” it is information about a major Law Suit.

19.) Duke Energy - One site “Duke Energy Employee Advocate” which is very negative about how the employees are lied to and treated poorly.

26.) Coca-Cola - One site “Killer Coke” this is taken from the site, “We need your help to stop a gruesome cycle of murders, kidnappings and torture of SINALTRAINAL (National Union of Food Industry Workers) union leaders and organizers involved in daily life-and-death struggles at Coca-Cola bottling plants in Colombia.”

Ok, I may be gone a while, I have 29 new prospective clients that need to hear about reputation management. :-)

Comments

About the author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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