Other MTV, Comedy Central and VH1 content will also be available on their mobile websites as well as a new channel, GameTrailers.
Like CBS’s, their mobile video will be ad-supported, with advertisers including Pepsi and Intel. I agree with MediaPost’s Wendy Davis’s conclusion:
It’s understandable that Viacom doesn’t want to get left behind by technology, but curious that the company is wheeling and dealing in the nascent mobile video market at the same time that it’s warring with YouTube — a company that already delivers video in a format that everyone knows consumers want.
Then again, I suppose even a settlement in their $1B lawsuit might bring in more than a deal like CBS’s ad-supported YouTube channel of NCAA highlights.
