WebProNews

This news release ties in perfectly with my post on the Web Analytics Comparison Guide last week:

CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, will release a new Web Analytics Report next month. The forthcoming report will sort through the complexities of selecting the right web analytics tool and will identify best practices for incorporating web analytics into broader enterprise marketing and communications investments.

Phil Kemelor serves as lead analyst for the report. "We don't just talk about features -- we look at technical architectures, data integration options, data collection methods, user administration functionality, and the multiple ways to view, slice, dice, and analyze website data." And he added, "Our planning methodology will not only enable customers to select the right vendor; it will set the blueprint for web analytics strategy going forward and help determine the right resources to ensure the success of the program."

The report closely examines 13 major Web Analytics vendors, including:

24/7
AuriQ
ClickTracks
Coremetrics
Fireclick
Google Analytics
Nedstat
Omniture
SageMetrics
Unica
Visual Sciences
WebSideStory
WebTrends

The report will be available on http://www.cmswatch.com/ in late April, 2007.

Comments

Tag: