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The announcement derby in the music space shifts to Florida this week and mobile conference CITA Wireless. Even prior to today's opening the press releases are flying.

Sprint announced late yesterday that it will slash the price of its over the air downloads from $2.49 to $.99 including a copy for the PC.  Other major carriers like Verizon charge in the $1.99 range. 

If other mobile providers match Sprint's prices it could lead to a major shift in consumer behavior matching some Asian and European markets where the majority of paid downloads are initiated on handsets.

AT&T has hooked up with Napster for an offering that includes both downloads and subscriptions. Some new 2 year cell plans will now include the music subscription for free. The deal sent Napster's stock up 10%.

Expect more mobile announcements as CITA continues this week.

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