Join the WebProWorld Forum!

Maven Selects WebTrends for Online Video Analytics

Today Maven Networks and WebTrends Inc. announced that the two companies have collaborated to create one of the most comprehensive online video analytics offerings in the broadband industry.

Maven Networks
enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. Maven's Platform is used by organizations such as 20th Century Fox, A&E Television Networks, CBS’s CSTV, Hearst, Sony Pictures Television, The Weather Channel and Univision Online.

From identifying the best acquisition sources and most popular video titles to evaluating detailed user interaction metrics (percent of clip played, playlist additions/removals and viral “send to a friend” actions, etc.), media companies now have the answers. With the power to detail what and where users are interacting online, media companies and advertisers are able to make smarter decisions for their online video initiatives and ad campaigns.

Later this week we hope to speak with personnel form Maven Networks in order to get some further insight on today's collaberation...so stay tuned!

Comments

Digg This! StumbleUpon This!
AddThis Social Bookmark Widget

About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com