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Search Summit was well worth the trip down to Sydney. The conference was at Luna Park and I also got the opportunity to stay with friends and go out to dinner. I lived in Sydney for 10 years and while I don’t regret moving away from the corporate world it’s good to experience the buzz of the big city once in a while.

Here are my highlights from the conference:

• The networking opportunities – I had many interesting and valuable conversations with smart, friendly people. I met people on the client side, a couple of industry people whose names and faces I recognised, and a few one-man-band type operators similar to myself.


• The industry stream: Three sessions ran concurrently, training, industry and tactics. I attended some part of each stream but found the industry stream particularly motivating and valuable. Andy Beal gave a good run down on how successful he has been building search engine marketing firms, and the steps he took in order to achieve this.


• Google representatives: The question and answer sessions with the people from Google were very valuable.


• Chris Sherman:Gave an excellent keynote speech and had good input at a couple of other sessions I attended.

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