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Pandia Search Engine News suggested as 2007 opened that this is the year of Social Media Marketing (SMM). Certainly and not unexpectedly everyone seems to be talking about it. In response, the Cre8asite Forums have opened a new Forum on Social Media and Tagging.

The most referenced definition of SMM is perhaps that of Ben Wills as he set out in The Five Pillars of Social Media Marketing. He suggested that Social Media shared one or more of the following five forms of action:

1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
4. Provider-initiated Conversation
5. In-Person Interaction

In a way it’s an expansion of the idea implicit in Time’s choice of Person of the Year as YOU.

An equally strong or even stronger tendency is the move to the Mobile Web. Some types of social media such as MySpace are very popular with mobile users. Heather Hopkins points out that these social networks can generate traffic at greater rates than traditional search vehicles do. However WebProNews suggests that the MySpace mobile participants are probably not involved with other types of social media. It may well be that Social Media Marketing (SMM) for the Mobile Web will require a very different approach.

Related: Social Media Marketing (SMM) - the latest Buzz

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