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I came across an interesting study conducted by UMass Dartmouth Center for Marketing Research today. 

The study was done under the supervision of blog researchers Eric Mattson and Nora Ganim Barnes  Apparantly Inc. 500 companies are adopting social media faster than Fortune 500 companies.  For those who don’t know, the Inc. 500 is a list of the fastest growing privateley held companies in the United States.  Is this just a coincidence or does social media have something to do with why these companies are part of the Inc. 500.  and growing so quickly.

Here are some highlights about how familiar these companies are with Social Media:

• 42% know about social networking


• 38% know about message boards


• 36% know about blogs and blogging

But what are these companies specifically using in terms of social media?  Here is a brief breakdown:

• 33% are utilizing message boards


• 27% are utilizing social networking (linkedin, etc.)


• 24% are utilizing video in some format (Vlogs, online videos, ads, etc.)


• 19% are utilizing a company blog (this is the most surprising stat for me, you would think more people would realize the amazing SEO potential here by now

Another interesting tidbit is that 66% of the fastest growing companies in the U.S. stated that social media is either “very important” or “somewhat important” to their overall marketing strategy.

Here is a link to a .PDF of the study 

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