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Friday, March 2, 2007

SMM and My Couch

Once a upon a time there were 6000 search engines that were free, you submitted pages to them, you could battle for rank by tweaking meta descriptions and title tags, hit refresh, toast your triumph and call it a day.

While I’m no longer officially an SEO anymore, somehow I remain plastered to the walls of the industry by way of the fact that I partner with Search Engine Marketing companies, write for the SearchEngine RoundTable and founded a Cre8asiteforums that covers SEO/M. So why do I care so much about social media now?

Firstly, seeing 100,000 visitors come to this blog in one weekend was an eye opening shock. You should all experience it. It raised many questions and it’s been fun to see the trickle down effect since then. To this day, that weekend traffic bonanza lives somewhere in Digg because the folks there still find the little post I wrote and still come in search of the website I wrote about.

Some of them decided to link to this one permanently, but not enough to change my Technorati position, for example. I remain locked into B-List blogger territory. A gained some new feed subscibers…about 70, I estimate. I didn’t sell a freaking thing but my experience has been blogged out, so more people know my name. This blog performed well in search engines already, so I noticed no change, but for new sites interested in SMO (social media optimization), this would be a point of measurement.

I’m STILL in the minority when it comes to the love affair with social media. I feel like I’m living in the Home For Aging SEO’s, curled up in the TV room knitting booties or scarves for my moderating team - several of whom are gangbuster ga ga over social media.

So, rather than get stuck on a viewpoint, I decided the hip thing to do is give Social Media and Tagging a couch in the Cre8asiteforums Big Room. I asked two SM friends, Chris Winfield and Liana Evans to host and moderate discussions there, and I invite everyone in the SMO business to come teach us.

Today I got sucked into the But Is The Traffic Any Good? discussion. I sound like Grama Krause Berg there.

Please come and teach us new tricks.

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About the author:
Usability Consultant, Kimberly Krause Berg, is the owner of UsabilityEffect.com, Cre8pc.com, and Cre8asiteForums. Her background in organic search engine optimization, combined with web site usability consulting, offers unique insight into web site development.
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