It looks like Mike is aiming to uncover mysteries and dispel some of the common myths about things in the ad business, and his first major post is a good one that teaches people about what’s in an advertising cookie. Many adware and spyware removal programs accuse cookies from ad companies as being spyware-related, when as Mike shows they aren’t that nefarious by explaining how they work and what’s really in an ad cookie.
I’m looking forward to learning more from Mike about many of the technical details of the ad network/exchange/technology world, so keep it up Mike!
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