No Mobile and Video Advertising Budget

By Manoj Jasra

SEMPO in conjuction with Radar Research and IntelliSurvey have recently completed a research study (the State of Search Engine Marketing survey) on the topics of Video and Mobile search adverstising. The study concluded that search marketers wanted to pay the same or less for Mobile/Video search advertising than traditional search marketing strategies.

Here are some key points found from the study:

- Two in five respondents say they want to pay the same for video search as they pay for traditional search advertising

- 66% of the respondents say they would be interested in contextually targeted advertising attached to video search results

- 53% say they are interested in video ads compared to 33% who indicated an interest in text only

- SEMPO survey reports that almost half of the respondents will not pay any premium for mobile search

- 60% of the respondents are interested in contextually targeted advertising delivered to mobile search users

Marketers simply don't have the same comfort level and trust in the ROI with Video and Mobile as they do with traditional PPC advertising. I expect this comfort level to increase as we see more reliable testing with the Mobile and Video platforms.

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About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com

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