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Thursday, February 22, 2007

Mapping Obsession with Yahoo Mail

In one sense it's kind of cool that apparent addresses are underlined in Yahoo Mail now, allowing you to generate a map, enter them into a new contact, etc.

However, this thing's overzealous. Quite often I want to cut and paste some contents of an email, but the underlined text wants to fire up a map instead of behave.

Just now, I exchanged some French emails with a friend. This email included the word "maisons," and Yahoo's app underlined this extremely common word, leading me to a map of "Maisons-en-Champagne," a town not too far from Paris, with a population of 414, according the the 'pedia.

Do I really want to go there? Well, sure, but not now, I'm busy.

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About the author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.

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