Making multi-part posts or articles is a fancy little trick for linkbaiting I bet you’ve never tried. By dividing your posts into three parts you can:
1. Triple your exposure
2. Triple your views
3. Triple your new subscribers
4. And possibly triple your incoming links
Let me give you a case-in-point with a two part link bait. Building a Niche Minisite Part 1 got 1221 diggs as of writing this.
Building a Niche Minisite Part 2 got 651 diggs. I didn’t check Digg the day part one hit the homepage, but part two happened to catch my eye the next day. Matt Coddington got 2 days worth of exposure for the price of one.
If it were a one-parter I may have missed it altogether, instead he got 2 sweet authority links out of it :).
He also made sure he released the second part on the next day after the first one was released. I don’t think this technique would work if you spaced out the parts by more than one day.
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