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AdSense has a new feature that allows you to define ad placement channels for Google's site targeting feature.

Now when you create or maintain a channel in AdSense Setup -> Channels -> Edit settings, you can check a "targeting" box, and then provide some info about where exactly the ad will appear (e.g. top left on the homepage, or bottom center on sports articles), as well as an ad description. "When advertisers search for places to target their ads using site targeting, they'll see your placement and description as an option on which they can place their ads," the Google help explains.

[Via Search Engine Land.]

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Philipp Lenssen from Germany, author of 55 Ways to Have Fun With Google, shares his views & news on the search industry in the daily Google Blogoscoped.