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Jennifer Laycock explains why not all online reputation management services are created equal.

She looks at one firm that claims to "DESTROY" negative content, for just $29.95. A closer look at the fine print reveals a nightmare waiting to happen.You authorize us to take such action on your behalf, and to identify ourselves as acting on your behalfThe Customer also acknowledges and accepts the risk that Reputationxxxxxx, Inc., may not succeed in effecting the removal and/or alteration of any Internet content about the CustomerYou recognize that such contact may have unpredictable side-effects, including but not limited to negative responses from others.Cool, so for thirty bucks, you'll create a bigger mess than I'm already in? Where do I join?

Do yourself a favor, don't touch any reputation management service that costs less than a good steak. In fact, take a look at the do-it-yourself online reputation monitoring guide, I put together last year, and treat your loved-one to a good steak instead. ; )

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.