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Whenever I visit my in-laws I tend to notice a strange TV commercial for a company called Eons, with an overly-charming Jeff Taylor telling the over 50 crowd there is a social community just for them.

Now comes news that the founder and former chairman of Monster.com has launched a new search engine to satisfy the search requests of those approaching the golden years of life.

Cranky.com uses Ask.com's index for its backbone, but tries to serve results that are better targeted to Baby Boomers.there were also several key differences between what's interesting to younger Web users and the older ones that Cranky.com is targeting. While Paris Hilton and Britney Spears were top celebrity searches on Yahoo and Google, author Stephen King was the most searched celebrity according to Cranky.com. Other popular searches on Cranky.com were for information about brain builder mental exercises and jobs after retirement.If anyone wants to admit to being "21 years old, plus a few decades", let me know what you think about having a search engine that believes you're "cranky".

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.