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Brian Kramer from McDonalds dropped me an email with link to a C|Net story about the seriousness with which IBM is taking Second Life and other metaverses.

Next month, Big Blue will debut a special group assembled to address virtual worlds. IBM sees such worlds as EBO's-emerging business opportunities-according to Irving Wladawsky-Berger, vice president of technical strategy and innovation.

Also, on Monday, IBM will open as many as a dozen new islands to join its existing in-world research center.

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Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.