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Google Finance Update

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It's been six months since Google launched their Finance offering and Google announced today that several new features have been added including:

  • Enhanced Charts: Up to 40 years of historical data for US stocks is now available.
  • Market Trends: A "top-mover" module on the Google Finance homepage now highlights the market's top moving companies which are featured categorically by price, market cap, volume, and number of queries.
  • Customizable Portfolios: You can now store multiple portfolios and upload information from other online portfolios with several customization options.
  • New Design: Users can now also view currency information, sector performance for the US market, and a listing of top market movers.
  • Portfolios on Personalized Homepage: If you use the Google Personalized Homepage, you can now view portfolios there.

The interesting thing about this announcement from a PR and social media perspective is that Google has taken the time to create a short video animation hosted on YouTube to explain the new features.

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Lee Odden is President and Founder of
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About the author:
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.

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