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Tuesday, November 28, 2006

SES Paris: Exalead CEO Critical of Google

Andy Atkins-Krger is covering the Search Engine Strategies conference in Paris this week and today quotes Francois Bourdoncle, CEO and founder of France-based search engine Exalead in the opening keynote of Search Engine Strategies Paris as saying . "We're all helping to create the Google monster" and calls the major search engines the "Walmarts of the digital world."

Bourdoncle also has thoughts about the Google, Yahoo MSN Sitemaps collaboration: "The sitemaps specification is not nice and open and it is not nice and closed". He believes the initiative aims to close the door to new entrants to the market place.

I guess this guy's trying hard to stand out by being critical when what he should be focusing on is what, if any, positive advantages new search technologies will bring consumers.

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Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He's been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
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daily news, interviews and best practices.

About the author:
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.
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