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As demand increases for skilled workers in the search engine optimization and search engine marketing industries, more educational options have become accessible during 2006. The latest option is called "Certification Pathways", offered by the Search Engine College

The courses follow 3 distinct tracks of study:

Certified Search Engine Optimizer, consisting of:

• SEO101
• SEO201
• Any other SEC certification course (e.g. Web Site Copywriting, PPC101, Web Site Usability, Link Building, Keyword Research)

Certified Pay Per Click Marketer, consisting of:

• PPC101
• PPC201
• KWR101

Certified Search Engine Marketer, consisting of:

• SEO101
• SEO201
• PPC101
• PPC201
• Any other SEC certification course (e.g. Web Site Copywriting, Web Site Usability, Link Building, Keyword Research)

The Search Engine College remains the only online educational facility that I'm aware of that includes website usability with its SEO/M education. This school has always understood how the two skillsets work together.

Courses are designed for immediate employment in the industry. Fees are reasonable.

Kalena Jordan, Director of Studies for Search Engine College, claims that the Certification Pathways are a first for the search industry.

"Most of our tutors have worked in an agency or corporate environment, so we understand what drives employers and what they expect from SEO/SEM employees. Completion of one of our Certification Pathways indicates to a potential employer a graduate's proficiency in the very latest search engine algorithms, guidelines and methodologies taught within our curriculum. I'm not aware of any other institution that has developed courses so specifically aimed at gaining employment for graduates within the search industry".

For additional information, please read Search Engine College Certification Pathways.

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Uability Consultant, Kimberly Krause Berg, is the owner of UsabilityEffect.com, Cre8pc.com, and Cre8asiteForums. Her background in organic search engine optimization, combined with web site usability consulting, offers unique insight into web site development.