WebProNews

ClickZ reports Sprint has joined forces with Microsoft to display pay-per-call ads and search on its phones.

"The deal will make Microsoft's fledgling Windows Live Search for mobile product available to Sprint wireless usersSprint users will be able to use the Windows Live Search technology to perform local area searches, according to the companies."

Ingenio is reportedly the provider of the pay-per-call infrastructure.

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.