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It's coming thick and fast now - commentary and news on which business is doing what in Second Life.

The latest today:

• Dell launches its Second Life presence today with an invite-only press preview followed by opening up the brand new Dell Island for general access. I'll be at that preview at 6.15pm GMT.
• Edelman partners with Electric Sheep to offer funding for a new Second Life business venture. It's a competition and kicks off with a panel event on Friday November 17 on Edelman's brand new Second Life island (not yet launched). Giff Constable at Electric Sheep has the details. Related development - both firms are starting a machinima news blog called The Grid Review, launching soon.

As regular readers of this blog know, I'm a founding principal at crayon which is heavily involved and time-and-attention invested in Second Life. We launched our new company in Second Life last month.

So I'm hardly impartial when it comes to extolling the virtues of Second Life from a business perspective.

Take a look at Avatars at the Office, a feature in yesterday's Wall Street Journal that gives some good examples of what a number of companies think and are doing in Second Life, and why. We're quoted as one of the examples.

All of this represents the emerging of more of the tip of a very large iceberg.

And if you'd like to know what my crayon colleagues and I think about new marketing and business, check out what we have to say at One Degree where Mitch Joel has posted our answers to 5 Questions For Crayon - A New Marketing Company.

Keep paying attention.

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson's blog: NevilleHobson.com.