New Enquiro Eye Tracking Study

By Manoj Jasra - Thu, 11/09/2006 - 12:18pm.

Enquiro's original study used eye tracking technology to quantify what user interactions with the Google search results page looked like.

The results were the "Golden Triangle" image which has been discussed extensively. Of course, because the scope of the original study was restricted to Google, that left one big question: What about the other engines?

This new study from Enquiro not only answers that question but attempts to explain some of the differences in search behaviors noticed on Yahoo! and MSN search results pages.

Click Here to read a sample of this new whitepaper!

The Yahoo/MSN whitepaper covers:

How We Scan a Listing
Semantic Mapping
Information Scent
Thin Slicing
Banner Blindness
Growth of Navigational Search
Impact of Bolded Search Queries and Icons
Perceived Relevancy
Golden Section Theory
Portal Entry Success
Interactions with Top Sponsored
Interactions with Side Sponsored
Interactions with Top Organic
Interactions with Bottom Organic
Interactions with Vertical Results

http://www.enquiro.com/eyetrackingreport.asp

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Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

http://www.enquiro.com
Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful
online campaign. Help convert visitors into customers by understanding
them.

News Tags: comments, Study, WebProNews, Whitepaper, enquiro, Bookmark, Tracking, Web, Click, HTTP, analytics

About the author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.

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New Enquiro Eye Tracking Study

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