MarketingVOX reports on two different stories related to in-stream video ads.
First, Forrester Research discovered 80% of video viewers find pre- or post-video ads to be annoying and 75% of them ignore them.
That's not the best of news for Atlas, which just launched a new product that allows marketers to publish in-stream video ads.
Well, I seem to recall studies that claimed many web users hated banner ads, yet they still click on them. The challenge has been and will always be, show me something targeted and of high quality and it will be less annoying.
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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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