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Prokofy Neva of the Second Thoughts blog brings us 20 do's and don'ts for big business entering Second Life.

It's a great list that also shows the contrast between constructive criticism and destructive rants.

I'm working on a larger post based on the spare moments I've spent on the grid. This includes properly congratulating the team at crayon.

Until then, here are my favorites from Prokofy Neva's list.

• Give avatars a take-home that isn't just lame brand swag.
• Do not put pictures of RL people into the build. It really kills the immersion. They contrast unfavourably with the avatars, who are going to be anything from robots to furries to sexy blondes with hoochie hair that can run circles around these AA coyote-ugly gals. Look at what people actually dress up like in the world.
• Talk to people who spend time living and working as avatars in the virtual world to see what they think and what they want. Don't just believe metaversal marketing companies -- do focus groups

.

• If an idea doesn't work, don't be afraid of quickly deleting it and rebuilding from scratch -- this is a highly changeable, malleable, fixable world where the costs of rebuilding are still low.

Via MIT Advertising Lab

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Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.
Visit Kevin's blog: Strategic Public Relations.