SiliconRepublic.com has a report from a Google press briefing in Dublin last week.
During the briefing, Shuman Ghosemajumder, business product manager for trust and safety at Google lashed out at the firms that claim click fraud could be as high as 20%.
According to Ghosemajumder, "Some firms appear to make the problem larger than it is," and the claims are "exaggerated". He goes on to say that click fraud at Google is "on average is in the single digits, quarter over quarter."
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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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