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TechCrunch has an interesting piece on Monitor110, an online monitoring tool aimed at the hedge-fund market.
- The service tracks information from now 50 million sources, analyzes it for topical relevance and delivers near real time alerts to customers. It focuses on blog, deep web and static web changes. Topical expertise evaluation is an important part of the secret sauce.
This is a fantastic use for online monitoring. I've been telling businesses that there is all kinds of information out there, just begging to be found. Using RSS to track what is being said about a company and mining for financial information is a great example of how companies can use the web to ensure they never miss a thing!
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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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RocketInfo/Web 2.0
I'm curious Andy about competing application sets such as that offered by RocketInfo.com . How does one evaluate which is more effective? RocketInfo seems to be a very fast platform, but I'm wondering how companies like mine can compare this new generation of tools and extract meaningful data to assist in deciding which technology is actually the best?