There's a reason I didn't blog the Washington Post article on click fraud, this past Sunday. There wasn't really anything new in the piece and it just felt like another opportunity to keep the "the search engine sky is falling" flame fanned.
Anyway, it did occur to me that you - my dear, beloved reader - may not have seen it, so I'm posting it just in case you missed Business Week's take last month.
Mark your calendar for November 22nd - which will likely be the date of the next big "expose". ;-)
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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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