WebProNews

I guess it's the night for emails from the search engines.

Yahoo sent out an email to Yahoo Search Marketing advertisers with a notice that Yahoo is now allowing them to request an invitation to upgrade. That's an interesting spin isn't it? Have your advertisers ask to upgrade? What it really means is a phased approach at rolling out the new program:

"Invitations will be sent in stages to U.S. advertisers over the remainder of the year and early next year. You'll be notified of your upgrade date at least two weeks in advance. You'll also be able to access a preview of what your account will look like after the upgrade."

Some of the new features include:

• Fast ad activation (no more 3-5 days)
• Better geo targeting
• Campaign scheduling
• Contextual relevancy is determined by your ad text and landing page text
• Keywords can be automatically inserted into titles and descriptions

There's more info at the purple, shiny upgrade center or you can take a spin in a handy Flash tutorial. There's also a blog, but it wasn't live yet as I wrote this post.

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Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He's been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.