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Mark Pincus was made an example by the Washington Post because he stuck to his principles and refused to be censored.

The article is a classic mainstream media take on the abject horrors of newstream media and how it can impact reputations. Mark's response details many of the inaccuracies.

The irony is now Mark's reputation is at stake because of a mainstream media piece that does no better than what the newstream would.

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Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.

He also writes Ross Mayfield's Weblog which focuses on markets, technology and musings.