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I remember when Wallop was first "beta'd" by Microsoft and to paraphrase Shania Twain, "it didn't impress me much."

After being spun-off as its own company, Wallop is re-launching and promising to enhance the experience you get with other social networking sites.

Wallop operates as an invitation-only network and offers free profile customization that doesn't require a person to delve into HTML code. However, people can also pay for interactive graphics and features called "mods," created by Flash developers and designers.

Via CNET.

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.