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Text 100, the first PR agency to establish a presence in Second Life, has done a masterful job explaining the virtual world's potential for public relations in a machinima video it has uploaded to YouTube.
The brief video covers everything from brand extensions and customer interaction with products to virtual meetings and presentations. I would hope anybody still doubting public relations' role in the immersive 3D world will get a better grasp after viewing this very well produced piece.
Hat tip to C.C. Chapman, who also points to an introductory SL video from NMC.
Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
As a professional communicator, Shel also writes the blog a shel of my former self.
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