WebProNews

Business Week has an extensive look at click fraud - yep, can't go a month, without someone doing an expose on click fraud.

The article is lengthy, but well done. In it, you'll find details of a mortgage company losing $100,000; highlights of "domain parking" and the poor quality clicks they generate; and a look at PTR (paid to read) networks.

This snippet sets the tone...

A BusinessWeek investigation has revealed a thriving click-fraud underground populated by swarms of small-time players, making detection difficult. "Paid to read" rings with hundreds or thousands of members each, all of them pressing PC mice over and over in living rooms and dens around the world. In some cases, "clickbot" software generates page hits automatically and anonymously. Participants from Kentucky to China speak of making from $25 to several thousand dollars a month apiece, cash they wouldn't receive if Google and Yahoo were as successful at blocking fraud as they claim.

Tag:

Bookmark WebProNews:

Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.