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"The line between the virtual and physical worlds is becoming thinner every day. As more complex interactions take place in virtual spaces, better communication is essential."

These words come from Rob Seaver, CEO of Vivox, an integrated online voice communications company. Vivox announced that, beginning October 4, it will give away a million free phone minutes and distribute group chat "microphones" to residents of Second Life. Vivox's technology will let SL residents make calls to other residents as well as use in-game phone booths to call any land line or mobile phone in North America. Residents visiting the Vivox kiosk can get their virtual hands on one of a few Vivox microphones that will allow up to five people have a live group voice chat.

Seaver may be talking about voice communication, but his quote also reinforces my ever-growing belief that professional communicators need to counsel their clients and companies regarding any presence they establish in a virtual world, including Second Life.

Read the press release and visit the promotional site.

Hat tip to Mitch Joel.

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Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.