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This will surely catch on enormously, both for business and personal use - Flickr MiniCards.

A simple idea and very well executed by UK company MOO - you select photos from your Flickr photo collection and have them printed as highly-personal and visual mini presentation cards.

MOO's ordering system is very easy and works a charm. Go to their site, let the site log you in to your Flickr account (works via the Flickr API), choose from your own photos (note they must already be tagged with a Creative Commons license), arrange/zoom/crop as you wish, add the text you want for the reverse side, and you're done.

I've just ordered 100 cards for $19.99 which, according to the confirmation email, I should get in 10 days or less.

Until the end of September, MOO is offering free delivery worldwide. Not only that, if you have a Flickr Pro account (the paid one), you can get a 10-card pack for free.

I doubt MOO really needs a promotion to interest people in this cool social idea. The concept is really great and they have put together one of the best-behaving and easy-to-use websites I've seen anywhere.

(Via Tom Coates)

In a similar personalizing vein, I recently ordered free personalized luggage tags from KLM under a promotion they were running.

Through the website, I could either choose a photo from a concise album or select and upload any photo of my own. I did the latter and now have two personal tags that no one else has (I took the photos).

An equally cool idea in a homogenous age.

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Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson's blog: NevilleHobson.com.