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Yahoo Search API Getting More Accurate

Yahoo, MSN and Google all provide powerful web search APIs so that developers can build custom applications.

Google and MSN use web services to return their data while Yahoo returns its data via XML. I use the APIs often to retrieve back links and pages indexed data and have found that MSN and Google have always been relatively accurate (1-8% variance from actual). Yahoo's data for pages indexed has always been pretty accurate too, but I have found the back link count to be way off at times in the past. However, since the switch for "search commands" to Yahoo Site Explorer I am noticing better accuracy in the back link data. I can't say it's absolutely perfect (and probably never will be), but it's a big change compared to the numbers I was getting from Yahoo a few months ago. The variances I am noticing right now are in smaller, less authoritative sites.

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Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

http://www.enquiro.com
Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful
online campaign. Help convert visitors into customers by understanding
them.

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News Tags: Search, Google, Yahoo, MSN, analytics, Web, API
About the author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.

Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com

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