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The well-known marketing testing site, Marketing Experiments is offering their next paid search management certification course.
If you haven't heard of the site, they've been around for ages thoroughly testing various aspects of web marketing. As a result, they have some pretty impressive best practices developed.
Outside of Google's Advertising Professional, what other PPC or Paid Search certification programs have you used? I am curious what others' experience has been.
Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He's been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.
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