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While Google appears to be convincing cable networks to display their content via Google Video, NBC has decided it wants to control the entire process itself.

NBC Universal is launching nbbc (National BroadBand Company) to serve as an online video hub for digital video content for more than 200 affiliate TV stations and third-party partners such as CNET, Washington Post and Access Hollywood, according to a ClickZ report.

The idea is to host the video content in a single repository and allow affiliates and partners to distribute on their own Web sites via a customized video player. Content partners will maintain complete control over their video assets by selecting which participating sites can access their video. Advertising revenue will be split three ways between nbbc, content suppliers and Web publishers.

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.