ClickZ has details of MSN's rollout of behavioral targeting for adCenter.
The behavioral targeting technology will place Web customers into one of 18 segments as dictated by a combination of their online search habits and Web pages visited. Based on their segment, customers will be served display ads that are relevant to their interests.
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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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