WebProNews

PR agency Text 100 made news today by become the first global agency of any kind to establish a permanent presence in Second Life.

The company has built a three-story headquarters building, according to a PRWeek report, that includes a welcome center, an information center, and an amphitheater. The amphitheater will be used for a variety of events for clients, employees, and other audiences. The office also will host an avatar of CEO Aedhmar Hynes.

PRWeek quotes Hynes saying that Text 100 employees won't have to schedule the use of the amphitheater, but that she "envisions the potential of having a global company meeting there, rather than dispensing information through a conference call or e-mail." She also noted that the company's presence in Second Life will allow clients to "take advantage of opportunities there and, potentially, lead to new revenue streams for the firm."

Hat tip to Constantin Basturea.

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Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.