WebProNews

SEMPhonic has recently released a whitepaper on Functionalism. It basically gives everyone a new paradigm to look at when analyzing websites and determining the metrics that matter.

President of SEMPhonic, Gary Angel gave me a sneak preview of this white paper and I was very fascinated by the new ideas presented before me.

KPIs at times, are way too high level and totally site oriented but by drilling down deeper by going to the page level will give Analysts that much more insight on how to make educated business decisions. What they present in the paper will really make good Analysts begin to use this approach in order to establish the importance of each page.

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Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

http://www.enquiro.com
Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful
online campaign. Help convert visitors into customers by understanding
them.