I've been quiet here for over a week, but not because I don't have a ton of things to write about. Actually, I'm focused on getting a special project ready that I'll be releasing to the world via this blog on August 1st. Stay tuned.
In the meantime, I do want to quickly share some interesting research from MarketingSherpa. They conducted their third annual study of business technology marketing - what works in the real world.
Their results show that thought-leading content that's educational in nature performed best as a call to action. You'll find a link below to the complete study, but they made this interesting chart available immediately: http://www.marketingsherpa.com/images/leadgenoffers.gif.
MarketingSherpa: Best & Worst Lead Generation Offers for 2006
If your interested, I also highlight how thought leading content influences the lead generation process here and here.
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Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for "the complex sale."
Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.
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