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Oh, Jon Watson over on the BizPodcasting blog you totally nailed it. What kind of horse manure is this to compare listeners to podcasts to authors of blogging? Lame beyond belief.

And podcasting doesn't need the false hype. We need real numbers, real research, with organizations we, and advertisers, can believe. This doesn't help us out AT ALL.

It takes me back to when I started blogging, though. Back in 2000. I told Dori Smith that there weren't enough blogs to do a conference session (I was helping plan the CNET Builder.com Live conference and could only find about 100 blogs back then. Dori was one of the speakers at that conference and had been pitching me to do a session on blogs) but within a week of my starting to write a blog Dave Winer had linked to me and sent more than 3,000 with just that one link. Whoa, there are more people reading blogs than are writing them! (Still true, by the way).

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Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net's Vice President of Media Development. Go to Scobleizer ...