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79 percent of small businesses shop online regularly, compared to 65 percent of online consumers, according to JupiterResearch.

Familiarity with the vendor is among the most influential considerations, while 39 percent said that advice of friends and business associates plays a major role.

Seventy-one percent purchase travel online - computer software and hardware also were popular.

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Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.