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Peter Davis says: "In the time I can listen to an average podcast, I could have caught up on my 50 favorite blogs, or read a chapter in a book, or read the latest issue of Red Herring magazine."

You might be shocked to hear me say this, but Peter is right.

So, why am I joining a podcasting company if Peter is right? Cause I'd love Peter to explain to me how he reads RSS when he's driving. Or, as someone told me recently, while walking in the Scottish Highlands.

Or, try exercising while reading a Tablet PC. I've tried, it doesn't work for me.

Walking around town with my SmartPhone out and reading it gets me branded a freak.

See, what you're missing is podcasting opens up a new usage model that text can't serve.

How about video? Here, let me show you Halo 3. Well, not. It's top secret and they won't let me into see that. Smart people over at Bungie. Heheh. But, let's say it was being released today. What would be better? A 10,000 word essay on what's new? Or one minute of video showing you the new features?

When I hang out with developers they tell me "use the right tool for the job." If you want to communicate with other people text will do the job more times than not. But, if you want to reach people where they are likely to use an iPod then audio is better. If you have something visual, photos or video is better.

Imagine that you read the report of the Hindenberg disaster instead of listened to it (Real Media player required). Some things need to be heard.

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Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net's Vice President of Media Development. Go to Scobleizer ...