WebProNews

MarketingVOX is reporting the Gartner Group thinks that Google will likely acquire a web-based PowerPoint-like presentation application, such as Thumbstacks.

This will round out its suite of web-based productivity applications. Google's intent, Gartner says, is not to go head-to-head with Microsoft, but instead to target consumers and build these apps into a social-networking environment that creates new inventory for online advertisers. (Disclaimer: Microsoft is an Edelman client.)

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.