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My wife knew that I'd be hooked on the new reality TV show, Treasure Hunters, the moment they announced Ask.com would be the official search engine of the show - team "Miss USA" was not an influence in any way, honey :-).

It was cool to see some of the contestants wearing the Ask "96" t-shirts especially as it's one of my favorite t-shirts. What does "96" mean? Not wanting to steal Ask's thunder, but this might help. ;-)

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Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.